Date: June 11-13, 2013
Location: San Francisco, California
The mobile industry has reached a critical point; the business case for mobile payments has been widely communicated and the ecosystem is in agreement that all stakeholders need to work towards the goal of widespread acceptance and consumer adoption. Yet, today’s mobile consumer has increasingly advanced needs, is more discerning and responds to marketing differently than before. This shift in customer behavior is generating new and vast amounts of information that when used effectively, has the ability to act as a powerful gateway to successfully engage consumers in ways never possible before. Therefore, merchants, banks, card brands and all members of the paymentsuniverse must also consider the value-added services beyond the payment itself such as loyalty, offers and redemptions and have systems in place for monetizing mobile users through advertising and data analytics.
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