Going Mobile – Maximizing Engagement and Results with Customers and Channels
Date: October 19, 2011
Location: Aloft Hotel - Lexington, MA
Booth Number: n/a
The Mobile Revolution is here! But, what role should “mobile” play in your marketing and sales strategy? How does it resonate with your web presence, social marketing and eMarketing programs, your sales team, and your channel partners?
It’s time to grab the mobile gauntlet, up your game, and make it happen! This panel of mobile industry leaders will share key insights to help you do that! Even though their businesses are “cloud” based, they’ll give concrete, actionable take-aways you can run with. Their recommendations will show real-world examples how companies are deploying mobile solutions that increase sales productivity, customer engagement, and partner loyalty. Active audience participation will ensure your tough questions get straight answers. This is a must attend for marketing and sales executives alike to optimize your total strategic & operating plans for 2012 and beyond.
Moderator: Bob Johnson, Vice President & Principal Analyst, IDG Connect www.idgconnect.com
Panel
Will Graylin, Founder and CEO, ROAM Data, Inc.
ROAM Data, Inc. is the leading global mCommerce platform provider for both physical Point of Sale (POS) and virtual eCommerce to the mobile environment. ROAM turns mobile devices into secure point of sale (POS) terminals and turns the mobile marketing channel into a mobile sales channel by enabling secure commerce in mobile apps. www.roamdata.com
George Adams, CEO, MobiFlex, Inc.
George Adams, CEO, MobiFlex, Inc.MobiFlex's ViziApps™ is a SaaS portal that enables SMBs and marketing/sales departments in enterprises to create native and web mobile apps with robust backend data access for iPhones, iPads, and Android phones – all visually, with no coding, in 1/10th time and for 1/10th the cost of comparable custom-developed apps. www.viziapps.com.
Raj Aggarwal, CEO, Localytics, Inc.
Localytics™ is a Boston based software company offering the most powerful app analytics platform available, giving publishers of smartphone and tablet apps the tools needed to build more successful and profitable apps. www.localytics.com
Cimarron Buser, Vice President of Products, Apperian, Inc.
Apperian is the mobile app management (MAM) company that brings enterprise apps to a new level of productivity with its Enterprise App Services Environment (EASE). Apperian's cloud-based EASE provides rapid provisioning, secure deployment and an easy update process, for clients to distribute & manage their mobile apps. www.apperian.com