Our founder Will Graylin argues that "Money" does not make the world go-round, "Commerce" does!

Money is currency to measure value, but Commerce is the actual exchange of value through interactions and transactions, and it is the engine to economic growth and livelihood for any society. There is a direct correlation between a country's economy and how easily commerce is conducted. Reducing the friction of commerce raises the standard of living of people.

ROAM's purpose and passion is to improve commerce and improve the lives of people. The best way to improve commerce is through better technologies. We've seen the improvements from cash to electronic transactions on POS devices, then on PC's via the Internet. Mobile is the latest technology that will revolutionize commerce and take it to the next level. ROAM knows mobile and payments-- it has spent the past 5 years building a patented system, or platform, to deliver secure and convenient mCommerce apps across various mobile devices.

ROAM’s platform enables mobile applications to be written once and run on virtually any device- from smart phones including iPhone, BlackBerry, and Android, to tablet devices such as iPad, PC and Mac computers, and even traditional POS devices. ROAM’s platform solves the fundamental device complexity and fragmentation problem that has plagued the mobile app industry and is setting the standard for scalable mCommerce application delivery.

Examples of apps that utilize ROAM’s platform include: ROAMpay, a credit card acceptance app with ROAMpay Swipe, a secure card reader peripheral that plugs into the 3.5 mm audio jack of most smart phones and PC's; ROAMbiz, customizable apps for Enterprise and Direct Sales reps to conduct order entry, payment acceptance, commission status and more; ROAMoffers and ROAMwallet, apps for any merchant to easily create their own mobile storefront and offer deals consumers can buy instantly. More offerings are being developed, leveraging a development environment called ROAM IDE which makes it easy for developers to build their own apps utilizing ROAM’s mCommerce platform.

ROAM won the 2010 Electronic Transactions Association’s Technology Innovation Award and is at the forefront of bringing secure, affordable and convenient apps for businesses to interact and transact with customers. We are passionate about building a great organization to deliver real value to the customers and partners we serve.

ROAM Core Values

  • Our Purpose is to “Improve Commerce, Improve Lives!” Deliver the most convenient and secure commerce experience through innovation and service!
  • Be Passionate in whatever we do, “passion > fear = action” Believe in what is possible!
  • Have the right attitude, “No Fear, No Ego”. Never panic, Never take it personal - don’t let the fear get in the way, don’t let ego get us off being centered – be humble, be real, be PRESENT.
  • Build Honest Respectful Relationships through communication – engender trust and empower each other, help one another (customers, partners, teamates).
  • Take Ownership and take pride in what we do, take leadership, don’t abdicate, do what we think is RIGHT! Clarify ownership, owners make things happen!
  • Be Creative about finding the best solutions, we’re limited only by our imaginations.
  • Do More with Less! Stay lean, Don’t Waste, Just Get It Done Attitude!
  • Improve Constantly. Improve ourselves and our systems, PDFA (Plan Do Feedback Adjust), have a passion for excellence and improvement. Improve Commerce, Improve Lives!