ROAM Data launches mobile commerce solution for retailers

Boston, MA– December 28, 2009. ROAM Data, Inc., a Boston-based Mobile Application Service Provider (MASP), has released its newest solution, ROAMbuy.

As with ROAM Data’s other innovative solutions — ROAMpay and ROAMcommerce — ROAMbuy enables businesses and their customers to take what they currently do on the Internet and bring it to virtually any mobile phone — e-commerce becomes m-commerce. ROAMbuy in particular creates a mobile storefront for businesses, allowing customers to securely shop from the convenience of their phone anywhere, any time.

“Over half a billion dollars worth of purchases were done via mobile phones in 2009,” says Will Graylin, CEO and Founder of ROAM Data. “More and more, commerce is happening on mobile phones. With ROAMbuy, we’re giving retailers and e-tailers the ability to broaden their presence to phones with all the capabilities they’re used to on the web: processing payments, delivering offers, and completing purchases. 

ROAMbuy is device agnostic, meaning it isn’t limited to a particular phone or platform. And unlike a mobile browser, it delivers the speed, security, and performance that online shoppers now take for granted.  “For the same amount of money a company would spend developing an iPhone app,” says Mr. Graylin, “we can develop one that will work on literally hundreds of phones.  We add new devices all the time, and best of all we can update our apps dynamically without long expensive recertification processes.”

To learn more about ROAMbuy or ROAM Data’s other m-commerce solutions, call 1.888.589.5885 or visit www.roamdata.com and click on “Solutions.”

About ROAM Data, Inc.:

ROAM Data is the only mobile commerce service provider to securely deliver payment-related applications on hundreds of mobile phone models as easily as on one.  ROAM enables financial institutions and retailers to deliver their own mCommerce apps for two types of end users: 1) Merchants – including contractors, delivery staff who want to securely process payments on their own mobile devices, as well as direct sales reps and mobile workforces who want to place orders, check inventory, enroll new recruits, etc. anywhere, anytime.  2) Consumers - who want to conveniently shop, pay for goods, services, and offers on their own cell phones, do their on-line banking and more.   

ROAM's patented, device-agnostic platform enables companies to reach up to

15X more mobile users and to update their apps more than 20X faster, when compared to deploying device-specific static applications - which requires programming and certifying to one mobile device type at a time, and for every change of their apps. ROAM's full mCommerce services also include end-user app provisioning, rights management, alerts. Secure transactions are done through ROAM's PCI certified payment gateway.  Headquartered in Boston, ROAM makes mobile commerce secure, affordable and easy for companies to deploy.

Visit us at www.roamdata.com.