ROAM Data Introduces Encrypted Audio Coupled Swipe Reader

 Boston, MA – April 14, 2010 -- ROAM Data, Inc., the leading mobile commerce service provider for merchants to transact with consumers on mobile phones, today announced at the ETA show in Las Vegas its innovative secure ROAMpay Swipe solution for merchants to process card-present swipe transactions on a variety of phone models, including the iPhone, Blackberry, Android and more.  Leveraging its patented software solution and patent pending hardware reader technology, ROAM is delivering to market the world’s first encrypted card reader connected through the audio connection of mobile phones. 

Unlike other mobile phone based POS solutions that can only reach the iPhone or small numbers of smart phones, ROAMpay can reach hundreds of different phone models and on all carriers, to maximize penetration of end-users. Unlike other reader technologies, ROAMpay Swipe is fully encrypted at the device level, preventing it from being used for skimming, and is much more cost effective and universal across a broad array of phones.  ROAMpay is truly the most scalable mobile commerce solution in the market.  

The ROAMpay mobile virtual terminal solution is already live and available for ISOs on major processors like Chase Paymentech and others, and the new ROAMpay Swipe readers, along with other Bluetooth printer/reader accessories, will be available to customers at the end of May, beginning of June.

“Our goal is to deliver the most secure, cost effective, and scalable mobile commerce solutions for merchants to transact with their customers,” said Will Graylin, CEO and Founder of ROAM Data. “By giving them the option for a secure low cost reader, along with their rich virtual terminal across many phone models, ROAMpay has removed another barrier to help Merchant Service Providers penetrate the millions of small merchants and delivery fleets that otherwise would be out of reach of the traditional POS solutions.”

Beyond turning cell phones into POS devices, ROAM’s patented innovation also enables it to dynamically deliver a variety of rich commerce applications for merchants to empower its mobile workforce or reach its best customers on their own mobile phones. “Mobile commerce is very complex, and we have built a system that makes it much easier,” said Graylin.

ROAM Data recently partnered with Ingenico, North America to increase its visibility and distribution in the payment space.  Ingenico and ROAM now offer the most innovative and merchant friendly mobile payment solutions in the market.

 

About ROAM Data, Inc.:
Headquartered in Boston, ROAM Data makes mobile commerce easy, by delivering secure, affordable and scalable commerce applications on hundreds of mobile phone models as easily as on one. ROAM enables merchants to transact with their customers in two ways: 1) for Mobile Merchants, including vendors, contractors and delivery staff, to turn their own mobile devices into POS terminals; or allow direct sales reps and mobile workforces to place orders, check inventory, enroll new recruits and more, any time, anywhere, 2) for Consumers to shop and buy goods and services, do their online banking, accept offers/coupons and more, all from the convenience of their own cell phones. 

With ROAM's patented, device-agnostic platform, companies can reach up to 15 times more mobile users and update their apps more than 20 times faster when compared to device-specific static application approach, which require individual programming and certifying for every mobile device type and every application change. ROAM's full mCommerce services also include end-user app provisioning, rights management and alerts. Secure transactions are done through ROAM's PCI-certified payment gateway.  Visit us at www.roamdata.com.

Rob Stringer
VP Marketing & Products
ROAM Data
(857) 254-2411
rstringer@roamdata.com